“With the popularity of the film, we should expect more fans to want to dress up like Barbie and Ken. “A huge element is fanship - more often referred to as fandom - where people identify with a character or series or simply just love it,” she said. Pop culture has long inspired fashion, including Halloween costumes, said Dina Smith-Glaviana, a Virginia Tech assistant professor of fashion merchandising and design.Ī rise in the popularity of cult media fan culture and cosplay, wherein fans dress up as their favorite characters, contributes to this trend of Halloween drawing on pop culture. In fact, social media has even dubbed the holiday #Barbieween. The widely successful summer film’s stars Barbie and Ken have found their way onto the top Halloween costume lists for this year. This Halloween is expected to look a lot like Barbie’s Dreamland.
